Our Vision

Founded in 2023 by Matt Dunn, KEEP.CLO was born out of a vision to combat the pervasive issue of fast fashion. At KEEP.CLO, we are dedicated to creating garments that withstand the test of time, embodying durability, comfort, and timeless appeal.

Quality and fit are the cornerstones of our brand. Each garment undergoes meticulous sampling to ensure it meets our rigorous standards before it reaches you. We believe in perfecting every piece, ensuring that what you wear is not only stylish but also flawlessly crafted.

Fashion is our passion, and our love for creating unparalleled quality in each piece drives us forward. We are committed to offering exceptional garments at fair prices, prioritising craftsmanship over high margins. Our goal is to deliver value and excellence without compromise.

Designed with the wearer in mind, every KEEP.CLO piece is crafted to provide enduring durability, ultimate comfort, and appealing aesthetics. We strive to make fashion that lasts, fashion that feels good, and fashion that you’ll love to wear time and time again.